About HiLands


Australia’s gateway to a world of specialty and authentic foods… 

awesome people. great portfolio. innovative ideas.

HiLands Foods is passionate about providing the best quality food and beverage that your customers love. We market and facilitate food and beverage distribution of fast moving consumer goods (FMCG). Our aspiration to collaborate with the Australian retail and wholesale professionals inspire us in building a portfolio of household brands and emerging products.

We are a contemporary and progressive company with a ‘can-do’ attitude to achieve positive outcomes. We endeavour to inspire you and delight our consumers with our product range.  Our team has earned an encouraging reputation in the marketplace because of our credibility, old-fashioned service, and lateral thinking. Hence, HiLands Foods enjoys an excellent rapport with the stakeholders.

HiLands Foods puts ‘people first’, our staff, customers, suppliers and the community. People are our single most important asset followed by our credence and loyalty. We have a wealth of experience in food and hospitality industry, retail sales and franchise management.

HiLands Foods is a boutique enterprise on a journey to excellence. We think big, act small.


Who Are We

Australian enterprise. Privately owned.

contemporary. idealistic. trustworthy.

HiLands Foods is a team of respectable professionals serving the food and beverage market with dedication and passion. We are a young and dynamic team with a diverse experience in sales management and food trade. We are an idealistic and trustworthy company with a contemporary paradigm. Our ambition, values and corporate culture demonstrate our commitment to excellence.

We highly value the strong relationship with our partners – customers, staff and suppliers. Thus, our focus on people that is the cornerstone of our business. We encourage our team to do things differently to achieve our objectives. In doing so at times, we are known to be a little eccentric. Our team will give that extra mile to provide a remarkable customer experience.

HiLands Foods is privately owned by an Australian family with a core belief in customer loyalty and brand management.


What We Do

Brand management. Build relationship.

evaluate. taste. implement.

We administer good food that is paramount to a healthy and happy life. Thus, we source great tasting and exotic products to help you celebrate your culture. We evaluate customer needs, taste and provide exceptional quality products. We market and distribute food and beverage to manufacturers. Our close-knit team is resolute to bring a smile to your face with total customer satisfaction and giving you a piece of mind.

Our full-time attention is to realise the potential of exciting and quality foods from around the world and offering them to the marketplace. With a notable selection of the finest imported and local food brands, HiLands Foods is one of Australia’s fastest growing independent grocery importers and distributors. Our distinct brand portfolio spans many food and beverage category.

Our selection of authentic and traditional foods brings you a pleasant culinary experience in the comfort of your home. We endeavour to bring back the memory and taste of home like mother used to cook for you.

We work relentlessly to present great value products to enrich your culture without sacrificing the quality you deserve.

We embrace new ideas and paradigms to achieve business expansion through trust, loyalty and brand management. The cornerstone of our business is the brand and relationship marketing. Our ethics, philosophy, and experience set us apart from the way we conduct business.

Furthermore, our company facilitates special requirements for the retail and supply chain partners.


How We Do It

Determination. People.

relationship. respect. trust.

Our people first philosophy is the key to how we do it. We treat each stakeholder with respect, dignity, and integrity. Hence, we empower our people to provide 100% customer satisfaction. It is our relationship that builds trust and loyalty with each stakeholder.

With the Leadership Team’s total focus on relationship marketing, we dedicate our resources to strategic alliances and business networking. It is our belief in brand marketing and service standards that give us the competitive edge. We take ownership of our allied brands as if it were our own. We take responsibility to promote, build and protect the brand. We take full advantage of innovation, market knowledge, and marketing professional’s expertise to increase our market share.

It is our principles, ethics and promises to maintain high standards that set us apart.

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